Overall objectives:

1 - Identify and characterize the stages of a project;
2 - Identify the basic life cycle of a project;
3 - Recognize the strategic and planning elements of the project;
4 - Identify the types of investment and investment evaluation and selection criteria;
5 - Project risk and financing: a) Elaborate the budget of a project; b) Develop the economic and financial viability of a project.

Syllabus:

1 - The evolution of the concept of hotel project
2 - Typologies of investment projects in the area of tourism
3 - Strategic Analysis as a project positioning tool
3.1 - The study of demand and supply in tourism (market variables)
3.2 - Strategic dimensions and analysis tools of an investment
3.3 - The marketing applied to the project and the importance of the factors related to innovation.
3.4 - From the objectives of the organization to the operationalization of the idea or product
4 - Protocol preparation
5 - Preparation of the business plan associated with the project
6 - The economic and financial decision of the investments
6.1 - Modalities for the evaluation of policies, programs, development projects and planning
7 - Financial, economic, social and environmental assessment criteria
8 - Institutional incentives (Community Funds and Financing)
9 - Economic and financial evaluation methodologies
10 - Preparation of an investment dossier applied to a specific incentive framework.

Literature/Sources:

Allen, F., Brealey, R., & Stewart Myers, C. , 2015 , Princípios de finanças empresariais , McGraw-Hill
Delmon, J. , 2021 , Private sector investment in infrastructure: Project finance, PPP projects and PPP frameworks , Kluwer Law International BV
Kotler, P., Bowen, J.,Makens, J., Baloglu, S. , 2017 , Marketing for Hospitality and Tourism (7/E) , Pearson
Leite, E. et al. , 2017 , Decisões de Investimento , Ponteditora
Marques, A. , 2014 , Conceção e Análise de Projetos de Investimento. 4ª. ed. , Edições Sílabo
Mason, P. , 2015 , Tourism impacts, planning and management , Routledge
Phillips, J. J., Bothell, T. W. & Snead, G. L. , 2002 , The project management scorecard: Measuring the success of project management solutions , Wolburn: Butterworth Heinemann
Sinclair, P. M., & Garcia C. D. O. , 2012 , Marketing turístico , Editorial Paraninfo

Assesssment methods and criteria:

Classification Type: Quantitativa (0-20)

Evaluation Methodology:
Continuous evaluation / Normal Season: A work that consists of the definition of a project, business plan and economic and financial viability with presentation of recommendations for its implementation - 60% of the final assessment. Writing an essay on points 1 to 7 of the syllabus, with the identification of a problem, review of the literature and subsequent critical analysis. Weighting of 40% of the final grade. If in any of the evaluation elements a grade lower than 8 values is obtained, the student will not be approved at this evaluation stage and will not be considered evaluated. Resource Evaluation: The student will be approved when he obtains a classification equal or superior to 10 values.