Overall objectives:

1 - The course of Geography and Tourism Markets is divided into four parts: the understanding of the social phenomenon that is tourism; understand their role in territorial planning; tourism market structure; and analysis of tourist flows. In the first part, tourism is introduced in a historical, geographical, economic, sociological and environmental perspective. In the second part, we study the relations established between the visitor flows and the receiving environment, impacts originated by the activity on rural, urban and environmental space. In the third part, we analyze the structure of the tourist market according to the supply and demand components managed by tourist agents, travel agencies, accommodation, etc.). The fourth and final part deals with the structure of tourism market types: the World market and the Portuguese market.

Syllabus:

1 - Introduction to the study of tourism geography
1.1 - Physical geography
1.2 - Human geography
1.3 - Nature, society and tourism
2 - Tourism in contemporary society
2.1 - Identification of impacts in the territory
2.2 - Environmental impacts of tourism
2.3 - Assessment of Tourism Impacts
2.4 - The tourism area and the development of tourism products in the Madeira Archipelago
2.4.1 - Coastal tourism
2.4.2 - Tourism in urban areas
2.4.3 - Rural tourism
2.4.4 - Nature tourism
2.4.5 - Adventure tourism
2.4.6 - Ecotourism
2.4.7 - Geotourism
3 - The tourist market
3.1 - Tourism offer
3.2 - Tourism demand
4 - Structure of the types of tourist market: the world market and the Portuguese market
4.1 - The evolution of international tourism
4.2 - Tourism in Europe
4.3 - Tourism in Africa
4.4 - Tourism in Asia and Oceania
4.5 - Tourism in America
4.6 - Tourism in Portugal

Literature/Sources:

Williams, S., & Lew, A. A. , 2015 , Tourism geography: critical understandings of place, space and experience , Oxon, England: Routledge.
Bonilla, J., & Bonilla, L. , 2015 , Manual de investigación de mercados turísticos , Madrid, Spain: Piramide
Humberto, J. , 2013 , La estructura economica de los mercados turísticos , Madrid, Spain: Editorial Universitaria Ramon Areces.
Fernández, J., Martin, E., & Abad, C . , 2009 , Geografia turística mundial , Madrid, Spain: Editorial Universitaria Ramon Areces.
Lew, A.A., Hall, M., & Timothy, D. , 2008 , World geography of travel and tourism: a regional approach , Oxford, U.K.: Butterworth-Heinemann.
Malhotra, N.K. , 2008 , Investigación de nercados , Naucalpan de Juárez, Mexico: Prentice Hall.

Assesssment methods and criteria:

Classification Type: Quantitativa (0-20)

Evaluation Methodology:
The teaching methodology includes presentations of the theoretical material by the lecturer, two assessment exams (60%) and the elaboration of an individual practical work (30%). The exams refer to the part of the geography of tourism and to the study of tourism markets. At the beginning of the semester, work themes will be distributed for students to develop the subject and to be presented and defended at the end of the semester. In this way, it is intended to foster the active involvement and participation of students and also to prepare a discussion of the contents presented. To consolidate the link between teaching, learning and teacher guidance, individual assessment will be done continuously throughout the class period measuring behavior, relevance of interventions, and comments made by the students (10%). The minimum grade required for approval of the curricular unit is 10, and the assessment to be adopted for the Appeal Time is by written exam (60%).