Overall objectives:

1 - This course aims to provide students with the acquisition of fundamental knowledge and skills of architectural concepts used on the World Wide Web, the creation of Web content using content managers (CMS), essential capabilities for optimizing search engines for Web pages and implementing strategies for optimization of Web analysis (Webanalytics).

Syllabus:

1 - The Structure of the Internet: how the Internet works.
2 - The fundamental principles of building web pages with HTML.
3 - Formatting web pages using CSS.
4 - Web content production with Wordpress (CMS).
5 - Search engine optimization systems (SEO) and analysis of Web pages (Webanalytics).
6 - Implementation of optimization strategies using Wordpress plugins.

Literature/Sources:

Duckett, J. , 2011 , HTML and CSS: Design and Build Websites , John Wiley & Sons
Kent, P. , 2020 , SEO For Dummies (7th ed.) , For Dummies
Mokalis , L. A., & Davis, J. J. , 2018 , Google Analytics Demystified (4th ed.). , CreateSpace Independent Publishing Platform
Williams, D. , 2019 , WordPress for Beginners 2020: A Visual Step-by-Step Guide to Mastering WordPress. , D. Willams

Assesssment methods and criteria:

Classification Type: Quantitativa (0-20)

Evaluation Methodology:
In accordance with the expected for the Professional Higher Technical Courses. Didactic resources: Development of the syllabus through weekly exercises and respective presentation, concretizing and applying the knowledge acquired and developed in class. Use of computers to carry out practical exercises and learn some of the program's contents.