Overall objectives:

1 - Understand the concept of tourism product and tourist destination and their importance for the strategic planning and management of tourist territories.
2 - Identify and understand the practice of strategic planning, based on case studies and examples, for the purpose of implementing the design and definition of a tourism product, both from the point of view of operators and from a broader institutional perspective.

Syllabus:

1 - Introduction
1.1 - Analysis of basic concepts: Tourist product and Tourist destination;
1.2 - Considerations about the importance and practice of Tourism Development Planning;
1.3 - Brief reference to Strategic Tourism Planning.
2 - Strategic Planning Steps I.
2.1 - Importance of the diagnostic phase;
2.2 - Analysis of national and regional tourism development plans and other studies;
2.3 - Analysis of legislation and statistical data.
3 - Stages of Strategic Planning II.
3.1 - Outlining the strategy: definition of the mission, goals and strategic objectives;
3.2 - Tourism planning at the local level and interconnection with regional and national tourism development plans.
4 - Stages of Strategic Planning III.
4.1 - Considering the implementation. Integration and coordination of stakeholders;
4.2 - The issue of networked territorial governance.
5 - Stages of Strategic Planning IV.
5.1 - Evaluation and monitoring the actions developed;
5.2 - Review of plans.
6 - Presentation of practical examples of the design and production of tourism products.

Literature/Sources:

Cunha, L.; Abrantes, A. , 2013 , Introdução ao Turismo , Lisboa: Lidel
Cunha, L. , 2013 , Economia e Política do Turismo, 3.ª ed. , Lisboa: Lidel
Cunha, L. , 2017 , Turismo e Desenvolvimento , Lisboa: Lidel
Boniface. B; Cooper, C.; Cooper, R. , 2012 , Worldwide Destinations: The geography of travel and tourism, 6th ed. , Butterworth-Heinemann
Foster, D. , 1992 , Viagens e Turismo - Manual de Gestão , CETOP
Madeira, N. , 2010 , Marketing e Comercialização de Produtos Turísticos , Porto: Princípia Editora

Assesssment methods and criteria:

Classification Type: Quantitativa (0-20)

Evaluation Methodology:
In accordance with the expected for the Professional Higher Technical Courses.Written assessment (2 tests with a 50% weight each) is one of the most applied modality to test cognitive knowledge. One of the generic the goals of higher Education is to provide students with competences and skills in becoming independent and efficient learners ready to engage in in-depth learning to develop working related competences. Students required to pass a written test are urged to emphasize higher thinking skills and other educational objectives. Besides simple recall of basic facts and concepts, students are also required to relates learning to real world situations, interpret cause-effect relationships, interpret graphs and tables, solve problems and make inferences from given data. Written tests test several competencies at once and enable reflection on learning. Students are also urged to exhibit cross-cutting knowledge and skills.