Overall objectives:

1.1 - Introduce the problematic of touristic developmen
1.2 - Identify the reasons behind the growing importance of cultural tourism as an expression of global trends.
2.1 - Highlight the role of culture in the processes of representation, preservation and integration of touristic products
2.2 - Foment the theoretical basis for the attribution of meaning to texts, events, problems, artifacts in specific cultural contexts
3.1. - Promote the conception of cultural touristic visits framed in the History of Portugal and Madeira, associated with the development of circuits with incidence in the political-social and religious components
4.1. - Identify how literature propitiates the development of literary tourism
4.2 - Reflect upon the theoretical contributions of geopoetry, geocritic and ecocritic in the implementation of tourism
4.3. - Contribute to the inventory of Madeira's literary landscapes, seeing the constitution of a Turistic-literary Atlas

Syllabus:

1 - 1st Module
1.1 - Basic notions of turism. Turism as a multidisciplinary phenomena and the manifestation of globalization processes and sociological and economical tendencies at the moment. Key Markets and essential niches in the context of periphery and insularity
1.2 - Key motivations and the experience of Tourism. The 4 E's Model and Experiences in the scope of Cultural Tourism
1.3 - Cultural Tourism and the diversification of tourism offer in the scope of Macaronésia
1.4 - Brief introduction to research methods in tourism. Qualitative approaches. Quantitative approaches. Process and organization of key steps in a process of collecting and processing data in research in tourism. Case study.
2 - 2nd Module
2.1 - What tourism? What culture? - Definition of a global area
2.2 - The Cultural Heritage Tourism
2.2.1 - History and Typology
2.2.2 - Construction, Representation, Conservation and Identity Integration
2.2.3 - Myth - Aura - Imaginary - Emotion
2.2.4 - The travelogue as a vehicle of Intercultural Communication
2.2.5 - The Ethics Dimension of Cultural Tourism
3 - 3rd Module
3.1 - Tourism, Memory and Identity
3.2 - History and Patrimony
3.3 - Between the rural and the urban: spaces and places, buildings, paths and products
4. - 4th Module
4.1 - Literature and tourism: ways of articulation
4.1.1 - The theoretical contributions of geopoetry, geocritic and eco-critic
4.1.2 - Conducting reflections to the establishing of a touristic-literary atlas of Madeira
4.1.2.1 - Essay hyphothesis

Literature/Sources:

Cros H. , McKercher B. , 2012 , Cultural Tourism, 2nd Edition Paperback ,
Cunha L. , 2002 , Introdução ao Turismo , Verbo
Geertz C. , 1973 , The Interpretation of Cultures , Basic Book
Pérez, Xerardo Pereiro , 2009 , Turismo Cultural. Uma visão antropológica ,
Smith, Melanie K. , 2003 , Issues in Cultural Tourism Studies , Routledge
Smith, V. (org.) , 1977 , Hosts and Guests: The Anthropology of Tourism , University of Pennsylvania Press
McKercher (Bob) e Du Cros (Hilary) , 2002 , Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management , HHP
Le Goff (Jacques) , 2000 , História e Memória , Ed. 70
Páez, (D.), Valencia, (J. F.), Pennebaker, (J. W.), Rimé, (B.), Jodelet, (D.) (eds.) , 1998 , Memorias colectivas de procesos culturales y políticos , UPB
Urry (John) , 2001 , O Olhar do Turista. Lazer e viagens nas sociedades contemporâneas , Nobel
COLLOT, Michel , 2014 , Pour une géographie littéraire , Corti
RUECKERT, W. , 1978 , Literature and ecology: an experiment in ecocriticism , Iowa Review 9.1
WHITE, Keneth , 2014 , Panorama géopoétique. Théorie d?une Textonique de la Terre. Entretiens avec Régis Poulet , Éditions de la Revues des Ressources.
Zonabend (Françoise) , 1980 , La mémoire longue. Temps et histoires au village , PUF
UNESCO , 2006 , Tourism, Culture and Sustainable Development ,
Urry J. , 1990 , The Tourist Gaze , Sage
Fletcher, J., Fyall, A., Gilbert, D., Wanhill, S , 2007 , Tourism: Principles and Practice Paperback ,
WHITE, Keneth , 1992 , Elements of Geopoetics , Review 88
WESTPHAL, Bertrand , 2000 , La Geócritique, mode d'emploi , Presses Univ. Limoges
Chambers E. , 1997 , Tourism and culture: an applied perspective , State University of New York Press

Assesssment methods and criteria:

Classification Type: Quantitativa (0-20)

Evaluation Methodology:
The education, which will involve a typology of theoretical lessons, theoretical-practical and seminar requires a cooperative attitude in the construction of knowledge by students. The teacher's role will, therefore, lead the student on the path to acquisition and discovery through research, readings and their systematization. A scientific project is evaluated through a relevant topic of the CU (course unit) (70%), and the competence of intervention and critical reflection in class is assessed through brief presentations, critical reflection of texts and their arguments , the development of solutions and creative projects under the Cultural Tourism Management (20%), and presence in class (10%).