Overall objectives:

1 - Generate knowledge through the development of an audiovisual communication project.
2 - Develop knowledge on methods and tools in areas of audiovisual communication, infographic, and illustration.
3 - Explore tools of creating audio-visual content, infographic and illustration.
4 - Develop competencies to identify design opportunities for audio-visual communication.
5 - Develop an audio-visual prototype.

Syllabus:

1 - Introduction to storytelling.
2 - The creative process: research, idea generation and making.
3 - Methods for in-depth visual research.
4 - Visual storytelling: the use of illustration and infographics.
5 - How to express an idea visually: moodboards, hand sketching, storyboarding, mockups.
6 - Transitioning from still images, to sequential images, to moving images.
7 - Planning an audiovisual project through the animation culture.

Literature/Sources:

J. Hobbs , 2013 , Sketch Your World. Essential Techniques for Drawing on Location , Apple
E. Bertolotti, H. Daam, F. Piredda,V.Tassinari , 2016 , Pearl Diver. The Designer as Storyteller , Pearl Diver. The Designer as Storyteller
Arnheim, R , 2004 , Art and Visual Perception: A Psychology of the Creative Eye , Univ of California Press
Benjamin, W. , 2001 , The Storyteller, Reflections on the Works of Nikolai Leskov , Cambridge, MA: Harvard University Press
Lupton, E. , 2017 , Design Is Storytelling , Cooper Hewitt
Oliveros, P. , 2005 , Deep Listening: A Composer's Sound Practice , New York: iUniverse
Yelavich, S. , 2020 , Thinking Design through Literature , Routledge
Bendazzi, G. , 2016 , Animation: a world history. , London: CRC Press
Schwabish, J. , 2021 , Better Data Visualizations: A Guide for Scholars, Researchers, and Wonks , Columbia

Assesssment methods and criteria:

Classification Type: Quantitativa (0-20)

Evaluation Methodology:
This CU adopts the Evaluation Model C. The discipline will consist of 2 main evaluation components: continuous evaluation (20%) and an audiovisual communication project practical (80%). The evaluation of the project practice (80%) is subdivided into parts (maximum 3) corresponding to the project phases and according to the University of Madeira Learning Evaluation Regulation. This CU being more practical in nature, students are expected to regularly apply laboratory tools and techniques and evidence this application through development of their design projects. During the diverse phases of the project development, students are expected to present constant progress and demonstrate autonomy. The students will be judged on visual perception, drawing, composition, modeling, and communication skills.