Overall objectives:

1 - This UC pretends to give awareness on strategic design projects. Learning how to design a product till the its branding and visual design communication.
2 - Analise and interprete a complex brief, to manage different steps and phases of a project. In this year they should integrate the branding design, packaging, designing artifacts and to communicate different concepts and layouts either to institutional organizations or to a specific public.
3 - The students should be able to integrate different knowledge's and give a creative answer to complex issues that could be about cultural identity to web applications.
4 - This UC intents to give the students more project autonomy and to be able to establish their own language and creative approach.

Syllabus:

1 - Introduction to strategic design; Branding design and corporative identity
2 - Identity manuals. Branding design;
3 - The importance of craft design in the local territory.
4 - Designing an artifact with a strong identity and cultural relevance
5 - Exhibition and communication of the artifact in sevelar technical and digital media.

Literature/Sources:

G. JULIER , 2008 , The culture of design , SAGE
B. Burdek , 2005 , History, theory and practice of product design , Birkhäuser
Bo Bergström , 2008 , Essentials of Visual Communication , Laurence King
Georgia Butina-Watson; Ian Bentley , 2007 , Identity by Design , Butterworth-Heinemann
Alexandre, C. B.; Salguero J.; Peralta M. E.; Aguayo F.; Ares E , 2017 , NEW DESIGN AND MANUFACTURING TECHNOLOGIES FOR CRAFT PRODUCTS , Procedia Engineering - Elsevier Ltd

Assesssment methods and criteria:

Classification Type: Quantitativa (0-20)

Evaluation Methodology:
Exposition and explanation of the theoretical contents to support and integrate the practical activities. Learning-by-Doing translated into engaging with local and real problems and opportunities, and meeting real viability and feasibility levels to prototype new design solutions. Active and Collaborative Learning to build a culture of sharing and knowledge-skills support. The course evaluation consists in three main components: 1) continuous evaluation, giving special relevance to class participation, involvement and interest upon the propose assignments. 2) Its mandatory to attend at least of 75% of the total course classes. 3) The evaluation is made by group or individual design projects, considering the process, improvement and presentation. This course follows the C Model of the UMa's evaluation proceedings. The working students applies the same rules. The recurso exam is upon 1 of the design phases in which the student failed.