Overall objectives:

1 - Identify the field of action of the Press Office;
2 - Recognize the attributions and responsibilities (professional and deontological) of the Press Officer;
3 - Understand their importance in promoting the interests of the organisation, journalists, the media and citizens;

Syllabus:

1 - Press relations: history and definition of the field
2 - Press Office
3 - Press Office and Journalism: distinction
4 - Press Office as producer of para-journalistic contents
5 - New Values and Confidentialy
6 - Press Office Fundamental Tools
7 - Ethics and Code of Conduct of the Press Officer

Literature/Sources:

Amaral, Isabel , 2002 , Imagem e sucesso: guia de protocolo para empresas , Lisboa, São Paulo: Verbo
Beirão, I, Caetano, J., Vasconcelos, P. , 2010 , O Essencial sobre Assessoria de Imprensa , Angelus Novus
Chinem, Rivaldo , 2003 , Assessoria de Imprensa - como fazer. , São Paulo-SP. Summus Editorial
Duarte, Jorge (org.) , 2003 , Assessoria de Imprensa e Relacionamento com a Mídia. 2.ed. , São Paulo-SP: Atlas
Ferraretto, Elisa Kopplin; Ferraretto, Luiz Artur. , 2009 , Assessoria de imprensa: teoria e prática. 5. ed., rev. e atual , São Paulo: Summus
Mateus, Samuel , s/d , Manual Prático de Assessoria de Imprensa , Covilhã, edições LABCOM
Ribeiro, Vasco , 2016 , Assessores de Imprensa e Jornalistas - Perspetiva teórica sobre o pragmatismo das fontes profissionais de informação na indução de notícias. , Porto: Edições Afrontamento

Assesssment methods and criteria:

Classification Type: Quantitativa (0-20)

Evaluation Methodology:
The curricular unit assumes a practical character where the students will have to regularly present empirical works of Press Advisory that reflect the theoretical knowledge taught. The classes, based on interactive and participatory methods, will give the students critical reflection, as well as practical experience about the techniques and tools of Press Office The individual and/or group exercises must be handed in the week following their request and correspond to three defined objectives: on the one hand, to offer them opportunities to work directly with the tools of press relations; on the other hand, to accustom students to a professional environment characterised by urgent deadlines; and finally, to check the level of acquisition of specific skills. Weekly Individual/Group works (50%) and Written Test (50%)