Subject: Management of Sports Activities and Entrepreneurship
Scientific Area:
Management and Administration
Workload:
63 Hours
Number of ECTS:
5 ECTS
Language:
Portuguese
Overall objectives:
Learning Objectives (knowledge, skills, and competencies to be developed by students):
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Mastering the knowledge of sports management: public and private organizations, sports development projects, policy and decision-making, sports marketing plan, cost-benefit analysis, human resource management, service quality, and sports sponsorship.
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Understanding the meaning of entrepreneurship in sports.
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Demonstrating knowledge related to the development of an entrepreneurial project (business model and plan, establishing a company, strategic partnerships, and financing).
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Being able to collect, select, and analyze data in sports management and produce knowledge that reflects critical thinking.
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Being capable of working in a team, demonstrating a sense of responsibility and appropriate ethical conduct.
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Demonstrating the ability to communicate and justify work through written and oral presentation.
Syllabus:
Literature/Sources:
Bessant, J., & Tidd, J. (2009). Inovação e empreendedorismo. Bookman Editora.
Correia, A. & Biscaia, R. (2019). Gestão do Desporto. Compreende para gerir. Coordenação de Edição de Abel Correia & Rui Biscaia. Edições FMH, Lisboa.
Ghiglione, R. & Matalon, B. (2001). O Inquérito: teoria e prática. Celta, Portugal.
Hoye, R., Nicholson, M., Smith, A., Stewart, B., & Westwebbek, H. (2009). Sport Management. Principles and Applications. Second Ed., Elsevier, MA, USA.
Hoye, R., Nicholson, M., Smith, A., Stewart, B., & Westwebbek, H. (2013). Introduction to Sport Marketing. A Practical Approach. Elsevier, NY, USA.
Lussier, R. & Kimball, D. (2014). Applied Sport Manager Skills. Second ed. Human Kinetics, Champaign, IL, USA.
Salim, C., & Silva, N. (2013). Introdução ao empreendedorismo: despertando a atitude empreendedora (Vol. 2). Elsevier Brasil.
Soares, J. (2012). As competências do Gestor do Desporto no Contexto das Associações Desportivas Lideradas por Dirigentes Voluntários. Revista Mineira de Educação Física. V. 2 Ed. Especial, n.1 XX, 1542-1554.
Assesssment methods and criteria: