Overall objectives:

1 - Corresponding to the first approach to Design language and processes, it is understood that it is a discipline of a propaedeutic character where more than inserting a logic design, exercises are proposed that approach the discipline in a diachronic manner. It's intended:
2 - The students to explore in a guided way the diverse contemporary communicational supports
3 - Raise awareness for the study and interpretation of visual signs, structural elements of a graphic composition, and allow the exploration of various plastic techniques capable of building a visual narrative
4 - Raising awareness of the value of the creative process and introducing, through the proposed exercises, first approaches to the design methodology and language of the Designers
5 - Enable to identify the symbolic, aesthetic, functional and formal artifacts, recognizing their semiotic value
6 - Raise awareness about the issues of confrontation between oral communication/presentation of proposals and the final solution with your audience

Syllabus:

1 - Approach to the various aspects of a compositional and communicative grammar.
2 - Aspects of graphic composition such as: balance, image and text, multiple and simple graphic structures, hierarchy of content and messages.
3 - Introduction to visual rhetoric, considering the figures of style as strategic resources in the construction of a visual discourse.
4 - Visual poetry.
5 - Introduction to the final Arts and practical aspects of printing and application on digital media, list of media and means of reproduction.
6 - Approach to the new aesthetic-formal languages of graphic communication. Introduction to specific software conception support

Literature/Sources:

AAVV , 2014 , Situated Design Methods , The MITPress
FLETCHER, A. , 2001 , The Art of Looking Sideways , Phaidon Press. London
LORENZ, C. , 1991 , A Dimensão do Design , ed. CPD, Lisboa
MARGOLIN, V. , 2009 , Design in History; Design Issues: vol 25, no 2, , MIT Press, Massachusets
MUNARI, B. , 1990 , Das Coisas Nascem Coisas , Edições 70, Lisboa
MUNARI, B. , 1981 , Fantasia, Invenção, Criatividade e Imaginação na Comunicação Visual , Presença, Lisboa

Assesssment methods and criteria:

Classification Type: Quantitativa (0-20)

Evaluation Methodology:
In accordance with the expected for the Professional Higher Technical Courses. Teaching Resources: - Reference articles and websites in the field of digital communication and design; - Multimedia material prepared by the teacher, with theoretical content and case studies for analysis and examples that contribute to the construction of a visual culture;