Overall objectives:

1 - Acquisition of knowledge and skills in the area of Information and Communication Technologies applied to Digital Marketing, namely in:
2 - Use of Internet technologies and concepts associated with Web architecture;
3 - Digital image editing;
4 - Creating presentations;
5 - Use of advanced spreadsheets;
6 - Development of databases.

Syllabus:

1 - Information and communication technologies, general concepts and terminologies;
2 - Introduction to technologies and web architecture;
3 - Introduction to digital image editing;
4 - Development of dynamic presentations;
5 - Treatment and analysis of information using the spreadsheet;
6 - Basics of Microsoft Access and database manipulation.

Literature/Sources:

C., Zamora, J.F., Madariaga, J.G. , 2011 , Marketing Turístico , Prentice Hall. World Tourism Organization
UNWTO , 2014 , Handbook on E-marketing for Tourism Destinations-Fully revised and extended version 3.0 , UNWTO
Faulkner, Andrew , 2017 , Adobe Photoshop CC 2017 release: the oficial training workbook from Adobe, Classroom in a Book, , Adobe Press
Marques, P. C. & Costa, N. , 2014 , Fundamental do Excel 2013 , FCA
Neves, J. , 2010 , Fundamental do Access 2010 , s. ed.

Assesssment methods and criteria:

Classification Type: Quantitativa (0-20)

Evaluation Methodology:
In accordance with the expected for the Professional Higher Technical Courses. Didactic resources: Development of the syllabus by carrying out exercises, concretizing and applying the acquired knowledge, using computers with Microsoft Office and Adobe Photoshop.