Overall objectives:

1 - Presentation, analysis and discussion of the different definitions of the phenomenon of technological innovation in hospitality;
2 - Understanding of the main technological drivers that affect leadership in hotel organizations;
3 - Understanding the evolution of technological innovation as a research area.

Syllabus:

1 - The various types of Innovation
2 - Leading Innovation and Creativity in Hospitality
3 - Strategic Management of Technological Innovation
4 - Technological innovation: the pillar of competitive differentiation
5 - Analysis of case studies

Literature/Sources:

Ebersberger, B.; Herstad, S. J.; Nordli, A. , 2021 , Hospitality innovation strategies: Robustness analysis of paths to firm performance, Tourism Management ,
Fusté-Forné, F.; Jamal, T. , 2021 , Co-Creating New Directions for Service Robots in Hospitality and Tourism. Tour. Hosp. ,
Li, M.; Yin, D.; Qiu, H.; Bai, B. , 2021 , A systematic review of AI technology-based service encounters: Implications for hospitality and tourism operations, International Journal of Hospitality Management ,
Marasco, A., De Martino, M., Magnotti, F. and Morvillo, A. , 2018 , Collaborative innovation in tourism and hospitality: a systematic review of the literature. International Journal of Contemporary Hospitality Management, n.º 6 ,
Muscio, A.; Ciffolilli, A. , 2020 , What drives the capacity to integrate Industry 4.0 technologies? Evidence from European R&D projects, Economics of Innovation and New Technology, 29 ,
Pillai, S. G.; Haldorai, Kavitha; Seo, W. S.; Kim, W. G. , 2021 , COVID-19 and hospitality 5.0: Redefining hospitality operations, International Journal of Hospitality Management ,
Ruel, H. & Njoku, E. , 2020 , AI redefining the hospitality industry, Journal of Tourism Futures, n. 1 ,
Shamim, S.; Cang, S.; Yu, H.; Li, Y. , 2017 , Examining the Feasibilities of Industry 4.0 for the Hospitality Sector with the Lens of Management Practice. Energies 17, 499 ,

Assesssment methods and criteria:

Classification Type: Quantitativa (0-20)

Evaluation Methodology:
The student must acquire skills of analysis and synthesis, research, criticism, written and oral communication, and the following teaching-learning (ME)methodologies will be used: Expositive, to present the theoretical reference contents; Participatory, through interactive classes of analysis of case studies andscientific articles; Active, carrying out practical work; Self-study, related to the student's autonomous work. The evaluation consists of two elements: a written test (50%) and a paper (50%), both with a minimum grade of 9.5. In the Period of Resource / Special orImprovement, the evaluation criteria are maintained, and the student can only recover or improve only the written test grade.