Overall objectives:

1 - The student should develop a holistic perspective on entrepreneurship in general, and cultural entrepreneurship in particular, as well as the connections with the existing ecosystem;
2 - The student should understand and differentiate the multiple dimensions (economic, financial, sociological and psychological) present in entrepreneurship as well as the involved sequence: from the identification of the business opportunity to the mature phase of the project;
3 - The student will become familiar with the contents associated with innovation as a phenomenon related to entrepreneurship;
4 - The student should be able to handle some crucial analytical tools that will enable structuring an entrepreneurial project: idea, "start up", growth and maturity. We will also address the phenomenon of internationalization.
5 - The student should be able to identify a cultural business opportunity and draw up a business project.

Syllabus:

1 - Entrepreneurship
2 - Innovation
3 - Developing a Business Idea
4 - Business Model
5 - Growth
6 - Internationalization

Literature/Sources:

Richard A. Brealey, Stewart C. Myers, Franklin Allen , 2014 , Principles of corporate finance , McGraw-Hill/Irwin
Kotler, P. & Armstrong, G. , 2018 , Principles of Marketing, Global Edition, 17/E , Pearson Education
J. Tidd, J. Bessant , 2016 , Managing Innovation: Integrating Technological, Market and Organizational Change , Wiley
Osterwalder, A. and Pigneur, Y. , 2010 , Business Model Canvas , John Wiley
Andy Boynton and Bill Fisher , 2011 , The Îdea Hunter: How to Find the Best Ideas and Make Them Happen , Jossey-Bass
P. Westhead and M. Wright and G. McElwee , 2011 , Entrepreneurship: Perspectives and Cases , Prentice-Hall
Bonita. Kolb , 2015 , Entrepreneurship for Creative and Cultural Industries , Routledge
Rae, David. , 2007 , Entrepreneurship. From opportunity to action , Palgrave Macmillan
Smith, David. , 2010 , Exploring Innovation , McGraw-Hill
Naudin, Annette , 2017 , Cultural entrepreneurship: The Cultural Worker's Experience of Entrepreneurship , Routledge

Assesssment methods and criteria:

Classification Type: Quantitativa (0-20)

Evaluation Methodology:
Program contents will involve theoretical classes (with presentation of theoretical principles and tools associated with entrepreneurship) and theoretical-practical classes (through guest participation, case discussion). The assessment will involved a written exam (50%) and a assignment (50%). The exam will have a minimum grade of 8 points. At the time of appeal, in the special time or in the grade improvement stage, the evaluation criteria will remain unchanged, giving the student the opportunity to recover or improve only the exam grade.