Overall objectives:

1 - To be able to understand the management processes and the organizational structure of sport clubs and fitness organizations (gyms).
2 - To identify specific critical factors, techniques and measures that influence the management and sustainability of sport clubs and gyms.
3 - To understand the social and human value of sport, sporting competition and physical activities as assets promoting the quality of life of clients and athletes.
4 - Justify the relevance of ethics in the management of sport clubs and gyms
5 - To develop scientific research skills, writing and critical reflection analysis.

Syllabus:

1 - Mission and organizational structure of sports clubs.
2 - Strategy and management by objectives of sports clubs.
3 - Sport as a public service and social interest.
4 - Professional management versus voluntary management.
5 - Governance in sports clubs.
6 - Social responsibility and ethics in sports clubs management.
7 - Marketing of sports services and physical activities linked to clubs.
8 - The value of sport and the revenues management of sports clubs.
9 - Principles of service management in gyms.
10 - Management of Fitness facilities and equipment.
11 - Event management and entrepreneurship techniques in the Fitness market.
12 - Management and leadership of teams in gyms.
13 - Customer satisfaction and loyalty.
14 - Sponsorship in gyms and sports clubs.
15 - The work of scientific research, writing and critical reflection.

Literature/Sources:

Correia, A., et al. , 2008 , Manual de fitness & marketing para a competitividade dos ginásios e health clubs. , Ed. Visão e Contextos
Hoye, R., Nicholson, M., Smith, A., Stewart, B., & Westwebbek, H. , 2013 , Introduction to Sport Marketing. A Practical Approach. , Elsevier
Mestre, A. , 2017 , Direito do Fitness. Atividades em Ginásios e Health Clubs. , Edição Vida Económica
Robinson, L. & Palmer, D. , 2011 , Managing Voluntary Sport Organizations. , Taylor & Francis Group
Soares, J. (2018); Editores: Abel Correia, Rui Biscaia, Thiago Santos e Tiago Ribeiro , 2018 , Desporto: um projeto multidimensional enquanto atividade humana e social , Edição FMH

Assesssment methods and criteria:

Classification Type: Quantitativa (0-20)

Evaluation Methodology:
1. Exposition of the information of the contents with possibility of intervention and clarification of doubts. 2. Development of additional readings on content as a way of deepening knowledge. 3. Active and relevant participation of the students in the classes (20% of the final grade) through the answers to the questions and the application of the knowledge, therefore, a minimum attendance of 75% of the classes is required. 4. Assessment of knowledge through a test (50%), requiring a minimum grade of 9.5 values, to be proficient, and may go the alternative assessment. 5. Research work and report written on program topic, subject to presentation and discussion (30%), evaluated in three distinct phases. This process include; skills to organize the knowledge, interpretation of data, critical reflection and communication.