Overall objectives:

1 - To have Habilites to integrate complex knowledge in a graphic, digital or web design projects.
2 - Develop critical mass around the contemporary Communication Design thinking and processes
3 - To have sophisticate competencies in developing authorship projects.
4 - Dominate advance design tools about communication design
5 - To develop competence in prototyping either digital solutions as well as Final Arts for production purposes.

Syllabus:

1 - Corporate identity: identifying the corporate language, a brand imagery, mission and values ​​of an institution/company, for a branding design project.
2 - Understand the aspects that constitute a Brand and its positioning in the market. Establish graphic relationships that translate the Brand's identity, in various Design supports.
3 - Develop formal languages ​​and contemporary graphic composition using motion graphics.
4 - Editorial design. Application and development of innovative graphic concepts, stimulating the student's authorial language, applied in an editorial project.
5 - Understanding the Human-computer interaction.
6 - Introduction of Fitts Law and Hicks Law and conceptual applications of AJAX and XML.
7 - Develop skills in graphic and programming languages ​​for web/mobile, HTML5, Bootstrap, CSS3, Javascript and social networks.
8 - Web Tools: Sitemaps, Wireframes, Mockups, Prototyping and user testing.

Literature/Sources:

Bo Bergström , 2008 , Essentials of Visual Communication , Laurence King
JULIER, G , 2008 , The culture of design , SAGE
Georgia Butina-Watson; Ian Bentley , 2007 , Identity by Design , Butterworth-Heinemann
.Kevin Budelmann, Yang Kim, Curt Wozniak , 2013 , Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands (Desi , RockPort
Alina WHEELER , 2012 , Designing Brand Identity: An Essential Guide for the Whole Branding Team , John Wiley & Sons; 4th Edition
Rauschmayer, A , 2019 , JavaScript for impatient programmers ,
Ware, C. , 2020 , Information Visualization: Perception for Design (Interactive Technologies) , Morgan Kaufmann.

Assesssment methods and criteria:

Classification Type: Quantitativa (0-20)

Evaluation Methodology:
In the TP component, an expository and dialogic approach is used, of confrontation of concepts, ideas and critical analyzes on the theme of communication design. In the Laboratory component, methods of approximation to a professional studio practice are applied, in which students autonomously develop tasks, monitored and discussed with the teacher in all classes. The evaluation of the discipline is done by project, in which each phase is subject to evaluation. - Research and concept; - pre-project; - Final project; - Oral and multimedia presentation; Included in the final CU assessment is a maximum of 10% for continuous assessment, which is reflected in attendance, active participation in class tasks and tasks carried out in autonomous work at home. The weights of each moment may vary depending on whether the UC has several projects, or according to the complexity that each phase may have in relation to each year's proposal.