Overall objectives:

1 - The organization of events program has as main objective to provide students with skills and practical skills essential for a competitive and innovative performance in the area of organization and management of hotel events and catering. To this purpose, it intends to provide the theoretical and practical knowledge, fundamental to the whole process of its planning, organization and competitive management, highlighting examples of successful cases at national and international level.

Syllabus:

1 - Importance of events
2 - Relationship between hotel and catering events
3 - Types of events
4 - Financing source
5 - Segmentation of the public and the different types of hotel and catering events
6 - Full management of the event
7 - Suppliers management
8 - Logistic management of the event
9 - Protocol
10 - Financing source
11 - Contribution of hotel and catering events for the promotion of tourism

Literature/Sources:

Evans, N. , 2015 , Strategic management for Tourism, Hospitality and Events , United Kindgom: Routledge
Genadinik, A. , 2015 , Event Planning: Management & Marketing for Successful Events: Become an event planning pro & create a successful event series. , USA: CreateSpace Independent Publishing Platform
Getz, D. , 2013 , Event Tourism: Concepts, International Case Studies, and Research , USA: Cognizant Communication Corporation
Swarbrooke, S. , 2018 , The meaning of luxury in Hospitality, Events and Tourism , United Kindgom: Goodfellow Publishers
Vieira, J. , 2015 , Eventos e Turismo. Planeamento e Organização , Lisboa: Edições Sílabo
Watt, D. , 2004 , Gestão de Eventos em Lazer e Turismo , Porto Alegre: Bookman
Wise, N. & Harris, J. , 2017 , Sport, Events, Tourism and Regeneration (Contemporary Geograpgies of Leisure, Tourism and Mobility) , New York: Routledge

Assesssment methods and criteria:

Classification Type: Quantitativa (0-20)

Evaluation Methodology:
The teaching-learning methodology will consist of theoretical classes, using the expository and interrogative methods, as well as practical classes, privileging the active method. These sessions of a collective nature will be developed using the theoretical exposition and analysis of case studies and scientific articles, as well as in an interactive way, encouraging students? participation. The consultation of mandatory and complementary bibliography, as well as the accomplishment of group work, research, open to the use of the new technologies will allow to improve the understanding of the subjects. The evaluation methodology will consist in the realization of a written test of knowledge assessment (50%) and in studies developed in students groups (50%). The main goal is to analyse and interpret cases of real events to identify good practices and factors of failure.