Overall objectives:

1 - Identify the characteristics of the organization of events in the hotel and tourism sector.
2 - Understand and analyse the importance of organizing events in the hotel and tourism sector.
3 - Understand the importance of the activities to be considered in the process of organizing events.
4 - Identify the necessary resources for the development of an event.
5 - Understand the importance of social skills for engaging with companies and customers.
6 - Enable students to develop new events.

Syllabus:

1 - Events in the hotel and tourism sector
1.1 - Typology
1.2 - Goals
1.3 - Description
1.4 - Importance of goals for brands
2 - Organization events
2.1 - Planning
2.2 - Logistics
2.3 - Resource management
2.4 - Customers
2.5 - Partners
2.6 - Sponsors
3 - Team management
3.1 - Team building
3.2 - Communication
4 - Event budget
4.1 - Budget
4.2 - Cost and revenue analysis
4.3 - Suppliers
5 - Evaluation of events
5.1 - Evaluation
5.2 - Risk management and control

Literature/Sources:

Bladen, C., Kennell, J., Abson, E., Wilde, N. , 2017 , Events Management: An Introduction , Routledge
Evans, N. G. , 2015 , Strategic Management for Tourism, Hospitality and Events , Routledge
Fuente, C. , 2014 , Manual Práctico para Organización de Eventos: Técnicas de Organización de Actos II , Editoria l Protocolo
Getz, D. , 2019 , Event Studies: Theory, Research and Policy for Planned Events , Routledge
Isidoro, A. M., Simões, M., Saldanha, S. , 2013 , Manual de Organização e Gestão de Eventos , Sílabo
Ocaña, I. , 2014 , La Gestión de Eventos y Productos Turísticos (Hostelería y Turismo) , Plataforma Digital
Quinn, B. , 2013 , Key Concepts in Event Management , Sage
Vieira, J. , 2015 , Eventos e Turismo ? Planeamento e Organização ? Da teoria à Prática , Sílabo

Assesssment methods and criteria:

Classification Type: Quantitativa (0-20)

Evaluation Methodology:
ME1 - Seminars with debates. Hotel managers and those responsible for holding events will be invited to present practical cases. ME2 - Prepare students for debates. ME3 ? Tutorials: collecting relevant information. Avaliação Individual work (40%), with lowest passing grade required of 10 values; Individual work (50%), with lowest passing grade required of 10 values; Critical interventions based on the course of classes (10%).