Overall objectives:

1 - The student should develop a general perspective about the Tourism Company and its relationship with the economic and social environment.
2 - The student should understand and differentiate the multiple dimensions involved in tourism and hotel activity.
3 - The student will be familiar with the contents associated with the structuring functions of the management of tourist Companies and their functions.
4 - The student should be able to handle some tools, resulting from the functions of the hotel manager, in order to achieve the business objectives;
5 - The student should be able to identify the main themes and concepts associated with commercial, financial, production, human resources and maintenance functions.

Syllabus:

1.1 - Chapter 1 Brief History of the Lodging Industry
1.2 - Tourism Market
1.3 - Impact analysis
1.4 - Main indicators of tourism and hotel industry (Statistical analysis)
1.5 - Characterization of the Tourism Sector
1.6 - Types of Tourism Companies
1.7 - Innovation and new technologies in tourism
2.1 - Chapter 2 Hotel establishments in the business context
2.2 - Internal Structure
2.3 - Outsourcing
2.4 - The Distribution of hotel services (Direct Channels and Indirect Channels)
3.1 - Chapter 3 The Internal Structure of the Hotel System
3.2 - Internal communication
3.3 - Innovation and new technologies for the hotel industry
4.1 - Chapter 4 Accommodation Management
4.2 - The Commercial Management / Marketing
4.3 - The F&B Management (summary chapter)
4.4 - Financial Management
4.5 - Management Indicators
4.6 - Human Resource Management
4.7 - Maintenance Management (summary chapter)
5.1 - Chapter 5 Undertake in Tourism (basic concepts)

Literature/Sources:

Luiz Pinto Machado/ António almeida , 2010 , Turismo - Inovação e Novas Tecnologias , Principia
Machado, L.P. , Sebentas Introdução à Gestão de Negócio e Sistemas de Gestão de Negócio , EPHTM
Machado L.P. , Notas e apontamentos diversos ,
Campos, P. , 2010 , Manual de Técnicas de Operações Turísticas e Hoteleiras , Turismo de Portugal, Lisboa
Castel, G. , 2000 , Administração Hoteleira , Educs: São Paulo
Cunha, L. & Abrantes, A , 2013 , Introdução ao Turismo , Lidel: Lisboa
Kasavana, M. L. & Brooks, R. M. , 2005 , Managing Front-Office Operations , Educational Institute of the American Hotel & Lodging Association: Lansing, Michigan
Kotler, P., Bowen, J., Makens, J., Baloglu, S. , 2017 , Marketing for Hospitality and Tourism , Pearson Education Limited: England

Assesssment methods and criteria:

Classification Type: Quantitativa (0-20)

Evaluation Methodology:
The privileged teaching-learning methodology will be based on a set of theoretical classes (T) and theoretical-practical classes (TP). These sessions of collective nature will be developed with the use of theoretical exposition, analysis and interpretation of case studies and in an interactive way, encouraging students participation. At the same time, practical sessions will be held. The assessment will be continuous, with two distinct assessment elements, a practical work and an exam, both with a weight of 50% of the final grade of the UC, with a minimum grade of 8 values in each of the elements. The adopted form of assessment for the Time of Appeal is an exam with the same weight and conditions of the Regular Period.