General objectives defined for the study programme:
a) Develop skills for professional practice in hotel units and in their functional management structures, including technical skills in accounting, finance, strategy and marketing, communication and culture, and technic-operational dimensions (accommodation, food and beverages, maintenance, safety, quality, human resources);
b) Value the application of knowledge, combining leadership skills with professional competences in the course intervention areas;
c) Provide information and solutions relevant to the development of proactive management capabilities, considering the internal and external multifactorial contexts of the hotel business;
d) Develop supervisory and strategic management capacities, following the good practices applicable to the sector;
e) Inculcate the need for a high degree of autonomy and lifelong learning.