Overall objectives:

1 - Develop a capacity to observe, and identify the difference of the perceived from the real and the conceptual.
2 - Deepen the knowledge and use of different manual tools and techniques.
3 - Develop a visual and aesthetic sensitivity to empower students to act creatively, and encourage an autonomy in creating a personal visual language, considering symbolic and poetic levels.

Syllabus:

1 - Observe before drawing, to distinguish the perceived from the real.
2 - Use different representation means and techniques; to improve hand sketching skills, and learn more about illustration by exploring the use of pen, ink, colours, collages.
3 - Use different lines, strokes and textures as grammatical elements of the representation.
4 - Choose the proper support for the representation.
5 - Use colour by exploring the theory and experimenting directly its perception and reproduction; notions of the variables hue, saturation, brightness, the types of interactions and contrasts, the colour systems and samples collections.
6 - Represent moods, concepts, objects, systems, spaces (interiors and urban areas).
7 - Storytelling, rappresentation of visual narratives.

Literature/Sources:

R. Arnheim , 2004 , Art and Visual Perception: A Psychology of the Creative Eye , Univ of California Pr
J. de Sausmarez , 2008 , Basic Colour. A Practical Handbook , Herbert Press
M. Hachen , 2007 , Scienza della Visione. Spazio e Gestalt, design e comunicazione , Apogeo
J. Hobbs , 2013 , Sketch Your World. Essential Techniques for Drawing on Location , Apple
C. Malamed , 2015 , Visual Design Solutions: Principles and Creative Inspiration for Learning Professionals , John Wiley & Sons Inc.
A. Male , 2007 , Illustration: a theoretical and contextual perspective , AVA Publishing
B. Munari , 2015 , Artista e Designer , Edições 70
B. Munari , 2014 , Design e Comunicação Visual , Edições 70
J. Albers , 1975 , Interaction of Colour (Revised Edition) , Yale University Press

Assesssment methods and criteria:

Classification Type: Quantitativa (0-20)

Evaluation Methodology:
The evaluation is continuous and based on the development of assigned projects. The attendance is required of minimum 75% of the total number of lessons. Working Students should attend at least 50% of the lessons in order to be evaluated. This UC predicts an autonomous effort around 10h per week. The final grade is made of a 20% or 25% component for continuous evaluation (individual) and a 80% or 75% one for projects. These 80% or 75% are divided on 2 to max 4 moments of evaluation, that can value differently according to the type of proposed projects. This CU follows the Model C of the UMa Student Evaluation Regulation. However, these criteria are defined by meeting the deadlines in the UMa Student Assessment and Learning Regulations and communicated in writing to all students, the Course Director and the President of University Pedagogic Council.